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Wayfair Professional

Wayfair

Wayfair's B2B brand, Wayfair Professional, offers discounts to trade customers, contractors, offices, and educators. Wayfair Design Services pairs interior designers with Wayfair customers.

My Role

Working as an Art Director at Wayfair I oversaw the rebranding of the company's B2B brand, Wayfair Professional, & the launch of Wayfair Design Services, a service that pairs interior designers with Wayfair customers.

The branding for Wayfair Professional included a new name, logo, brand colors, fonts, and marketing materials. I built and managed a team of graphic designers, motion designers, and copywriters to support the marketing teams requests including: designing the brand standards, sales materials, website and landing page designs, email campaigns, social advertising on Facebook, Instagram and LinkedIn, and monthly direct mail pieces. We worked with marketing to A/B test almost all design work and used learnings to influence design and copy decisions.

Team Credits: Design: Sarah Choe, Copywriters: Matt Daniele, Elena Barbera

 

Wayfair Professional

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Working at Wayfair I oversaw the design of the branding, marketing materials, and rollout of the company’s B2B brand Wayfair Professional and Wayfair Design Services.
 

Wayfair Design Services