Work for Wayfair's B2B brand, Wayfair Professional, that offers discounts to trade customers, contractors, offices, and educators & Wayfair Design Services.
Working as an Art Director at Wayfair I oversaw the rebranding of the company's B2B brands, Wayfair Professional, & launch of Wayfair Design Services.
The branding for Wayfair Professional included a new name, logo, brand colors, fonts, and marketing materials. I worked designing the brand standards, sales materials, email campaigns, social advertising, and direct mail pieces. And then worked building a team of designers, and copywriters and rolled out the brand.
Team Credits: Design: Sarah Choe, Copywriters: Matt Daniele, Elena Barbera