Wayfair's B2B brand, Wayfair Professional, offers discounts to trade customers, contractors, offices, and educators. Wayfair Design Services pairs interior designers with Wayfair customers.
Working as an Art Director at Wayfair I oversaw the rebranding of the company's B2B brand, Wayfair Professional, & the launch of Wayfair Design Services, a service that pairs interior designers with Wayfair customers.
The branding for Wayfair Professional included a new name, logo, brand colors, fonts, and marketing materials. I built and managed a team of graphic designers, motion designers, and copywriters to support the marketing teams requests including: designing the brand standards, sales materials, website and landing page designs, email campaigns, social advertising on Facebook, Instagram and LinkedIn, and monthly direct mail pieces. We worked with marketing to A/B test almost all design work and used learnings to influence design and copy decisions.
Team Credits: Design: Sarah Choe, Copywriters: Matt Daniele, Elena Barbera