Wayfair Professional


Work for Wayfair's B2B brand, Wayfair Professional, that offers discounts to trade customers, contractors, offices, and educators & Wayfair Design Services.

My Role.
Working as an Art Director at Wayfair I oversaw the rebranding of the company's B2B brands, Wayfair Professional, & launch of Wayfair Design Services.

The branding for Wayfair Professional included a new name, logo, brand colors, fonts, and marketing materials. I worked designing the brand standards, sales materials, email campaigns, social advertising, and direct mail pieces. And then worked building a team of designers, and copywriters and rolled out the brand.

Team Credits: Design: Sarah Choe, Copywriters: Matt Daniele, Elena Barbera

Working at Wayfair I oversaw the design of the branding, marketing materials, and rollout of the company’s B2B brand Wayfair Professional and Wayfair Design Services.

Wayfair Design Services