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Cross Pen Company - Make Your Mark Campaign

Make Your Mark

Brand campaign for the Cross Pen Company, featuring entrepreneur Peter Thum, musician Kate Davis, singer Cris Cab, & artist Oyama Letter.

My Role

Lead designer and art director. Directed a global team of designers working on a cross channel campaign that included: a brand book, print advertising (featured in Monocle & Esquire magazine), new campaign website, rebranded consumer website, social media campaign, in-store graphics, direct mail catalogs, product catalogs and trade show booth graphics. 

Credits: Branding by Graj + Gustavsen, Lifestyle Photography by Colin Hughes

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Print advertising featured in Monocle & Esquire magazines.

Brand standards booklet.

 
Led the design of the campaign website, a space that honors artists, musicians, and entrepreneurs who are making their mark on the world & encourages others to share how they are making theirs. #makeyours

Product focused in-store advertising.

Product catalogs.

Consumer website.

Consumer website.

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